New at WNKL

We at WNKL haven’t been sitting still over the past few months, and we’re excited to introduce three new accessory brands to you. From sunglasses and waterproof watches to sun protection — three new brands with great stories behind them and, most importantly, some seriously cool products!

Ritual Vision

Ritual Vision is a sunglasses brand inspired by Australian surf culture, drawing much of its inspiration from the golden era of surfing and old-school surf films.

Over the years, Ritual Vision has brought together a powerful community of boundary-pushing and individual-minded people. This community inspires Ritual Vision to continuously create innovative products and designs — from the most dedicated surfer to the streetwear enthusiast looking for something fresh, affordable, and with an eye for the environment.

Ritual Vision makes sunglasses from recycled materials, giving industrial plastic waste a second life. The frames are hand-assembled and finished using certified recycled materials.

With a strong focus on innovation and sustainability, Ritual Vision is constantly looking for cleaner and more efficient ways to produce. In doing so, they aim to inspire the industry to reuse more waste and move towards a more sustainable way of producing.

Casio

Casio is a true heavyweight in the watch world — a brand that deserves a place in everyone’s watch rotation. From students to the ultimate corelord, there’s a Casio for everyone.

We were sold on the timeless collection. Affordable watches with a model for every style and occasion. From big and bold to waterproof and compact enough to wear even underneath your wetsuit.

CASIO stands for products that are not only functional, but also become part of the wearer’s personal style and identity. The combination of technology, creativity, and a strong visual identity has given the brand a permanent place within various cultures, including music, skateboarding, and streetwear.

Sun Bum

Sun Bum was founded in 2010 in Cocoa Beach, Florida. The brand started with a simple need: creating good sun protection for friends and family who spent a lot of time outdoors. What started along the coast grew into a brand strongly connected to beach lifestyle, surfing, and life outside.

That background makes Sun Bum a natural match for WNKL. Just like WNKL, Sun Bum is all about the culture surrounding the water, being outdoors, and spending time together. The brand isn’t just aimed at surfers, but at anyone who loves spending their days outside — from an early morning in the waves to a long day at the beach.

Sun Bum is also working on ways to reduce its impact on the environment. Through its Recovered Coastal Plastic program, plastic waste collected from coastal areas is recycled and reused for packaging. In this way, the brand aims to give something back to the coastal environments that are so important to the culture it grew from.

Make sure to come check out these three new brands!