OBEY, founded by street artist and illustrator Shepard Fairey. OBEY was formed in 2001 as an extension of Fairey's work. In line with his populist design, clothing became a new canvas to spread his art and message to the people. You may know OBEY from its iconic brand icon and sticker from Obey The Giant, also known as Andre The Giant. A 235kg wrestler from France. OBEY is characterized by the use of strong colors and striking graphic designs. In recent years, OBEY has made the collection extremely strong by supplementing the iconic logo wear with unique streetwear styles.

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